Certified Pre-Owned Homes Sell Faster!
It’s true; I want to help you make more money by sharing with you a way in which you can sell Your Listings for more money, quicker and with less hassle! Sound too good to be true? Well it’s not! But before I get into the details of how to sell Your Listings for more money, quicker and with less hassle let me digress a minute. When you go into an auto dealership today they have two types of “used cars.” One is just the plain old used car and the group is known as “Certified Pre-Owned!”
Now what does Certified Pre-Owned mean in the mind of the consumer? It means that the Certified Pre-Owned Vehicle has been inspected and it meets the company’s rigid guidelines for quality and excellence. And will consumers pay more for Certified Pre-Owned Vehicles? Absolutely!!! So, we’ve just torn a page out of the auto dealers “Playbook” and applied it to the Real Estate Industry!
Let’s say you have a listing on a street in a great neighborhood but the market is very competitive on that street. How do you differentiate your listing from that of your competitors? Make your listing a “Certified Pre-Owned Home”. And how do you make it a Certified Pre-Owned Home? By having it Professionally Inspected before it goes on the market!
Now let me get into the details of how having your Listing Pre-Inspected is going to allow the property to sell for more money, in less time, with less hassle! As you know, potential home buyers want to purchase a home that is in tip-top shape, no matter the age of the home. That’s why having a Pre-Listing Inspection makes complete sense.
A) Having a home inspection before the seller puts the house on the market will allow the seller to understand any current or potential problem areas with the home that can be resolved before the buyers arrive. Therefore, the home will be in better condition for viewing, making it more marketable and this will help the seller obtain the maximum selling price for the home.
B) Resolving problems prior to the buyer’s inspection will save the seller money in two other ways as well. First, when the seller knows what needs to be repaired in advance of the sale they can obtain multiple bids for the work that needs to be done and select the best contractor at the best price. Secondly, the work can be done by the contractor in a time frame that fits his schedule as well thereby avoiding the “Rush Charges” to get the work completed.
C) Finally, there is one secret all sellers need to know. Buyers make their decision to purchase a home based on emotion and justify that decision with logic. And another thing is equally true: Buyer’s can fall out of love with a home just as quickly as they fell in love with it. So why let the Buyer’s Inspector develop a long list of items needing repair thereby jeopardizing their sale (and your hard earned commission)?
So making the repairs in advance of the sale will save all involved a ton of frustration and disappointment!
Now let’s review the facts: Having the home inspected before the first buyer shows up will allow the home to be sold for more money, reduce the cost of the needed repairs, and minimize the frustration with the entire sales process. So where’s the down side to getting a Pre-Listing Inspection?
Ok, right now you might be thinking this pre-listing inspection doesn’t sound that good to me because if we get the home inspected we’ll have to disclose the problems that are discovered.
You know what, that’s correct. But the truth of the matter is that the problems that the home has are going to be discovered during the course of a professional home inspection anyway. And if the sale doesn’t move forward because of the problems with the house then the seller by law has to update the Seller’s Disclosure Statement or risk a failure to disclose lawsuit.
So it’s much better to understand the issues with the home before the buyers arrive and deal with them in advance so the sale moves forward.
Several of the sellers we’ve worked for have repaired certain things and then gotten estimates from qualified contractors for the repairs they don’t want to make. They’ve put the repair estimates right out with the seller’s disclosure statement and the home inspection for the buyers to review.
Let’s recap the benefits the seller gets by having the home inspected before it gets put on the market:
• Helps buyers feel immediately more comfortable with the property.
• Increases the home buyer’s perceived value of the property.
• Gives the sellers the opportunity to eliminate certain defects before the buyer’s arrive.
• Allows the sellers the proper time to make any needed repairs in order to more effectively market the home in the most positive light.
• Reduces the likelihood that buyers will hire their own inspector.
• Reduces the likelihood of costly surprises being found by a buyer’s inspector after the sellers thought they had a firm offer.
• Virtually eliminates emotionally and financially draining renegotiations.
• Increases the likelihood that serious offers will turn into closings.
• Reduces the buyer’s negotiating leverage regarding the existing property conditions.
• Helps the sellers honestly disclose everything about their home, reducing their liability for disclosure.
• And reduces the chances of being sued by unhappy buyers.
So make your home a “Certified Pre-Owned Home” and set up your pre-listing inspection today, you can Request an inspection online or give us a call at 281-655-4383. Let us help you make more money!
Owner, HTown Home Inspections